About Us

Insightful CRM is the premier provider of SugarCRM services in Australia, New Zealand and the Asia Pacific region.

Insightful provides professional implementation, customisation, integration, training and support services, and offers both hosted and managed on-premise solutions.

Insightful Solutions was formed by Rick Bushell and Marc Englaro in 2005 shortly after the first release of the SugarCRM product. Both Rick and Marc recognised that SugarCRM provided capabilities previously only available in the most expensive CRM systems. These capabilities, coupled with the flexibility of deployment and competitive pricing structure provided an obvious winning combination.

Both founders recognised that there was an opportunity to assist companies reap the benefits of the open-source software model by providing the confidence of an experienced, professional and commercially-focussed support organisation.

Since establishing Insightful, the organisation has grown to service over 150 clients in 13 countries. Insightful is certified by SugarCRM Inc. as both a Recognised Developer and Gold Partner for all editions of the SugarCRM product.

In November 2007, Insightful Solutions merged with Fonality Inc. a VOIP PABX vendor based in Los Angeles, California and can provide turn-key CRM systems for telephone-centric sales and support teams. It was at this time that Insightful Solutions was rebranded as Insightful CRM to clearly define the scope of the business.