Insightful has extended and optimised the SugarCRM product to suit high-performance sales teams and their managers. It provides all the features of Sugar Professional’s standard Sales Force Automation, as well a host of new features including:

• New sales metrics with sophisticated timers and formulas that calculate and report on the time taken to respond to new enquiries, time taken to convert leads, time since a last contact and more.
• The Telephone Campaign Manager, which is a new module designed to manage the complexities of outbound telephone campaigns, calling through prospect lists, contacting existing customers etc.
• 30+ new sales reports specifically designed to provide sophisticated activity review and sales performance.

Insightful knows CRM and Fonality knows phone systems. Between us, we have deployed hundreds of CRM systems and more than 3,500 phone systems around the world. All this experience has taught us that CRM systems and phone systems go hand-in-hand. That’s why we’ve designed and built a system that includes integrated telephony features. Using Insightful's telephony-enhanced CRM system, sales teams can make more calls, better respond to inquiries, and effectively manage outbound call campaigns.

SugarCRM by Insightful is a fully managed system backed by unrivalled service and support. Our services team provides unlimited telephone support and is available to respond to emergency support requests 24x7. Instructor-led training is available, as is the capability to design and develop custom features and modules. Insightful is a certified SugarCRM Gold Partner and Recognised Developer, and is led by an internationally recognised expert in SugarCRM.

Insightful's fixed-price service guarantees you a great product with excellent service at a competitive price.You can’t afford NOT to implement a CRM system. Using SugarCRM your sales teams have more customer information at their fingertips. And that increases sales. Sales reps spend more time with customers and less time writing reports and organising information. Furthermore, because we manage the system and maintain the IT infrastructure required, your IT costs remain manageable. Bottom line — SugarCRM pays for itself in increased sales and improved efficiency.